Burnt-out Mascot Alzák

In a recent video the mascot of the consumer electronics shop Alza.cz named Alzák is shown walking around totally exhausted, looking a lot like a desperate homeless man. As reported by A2larm, this is the work of the artist Jonáš Strouhal who wants to remind us of the downsides of uncontrolled consumption. He says that during his performance he experienced all kinds of reactions by the public, even open aggression.

 

Alza is one of the most successful retailers on the Czech market, and its omnipresent mascot usually appears in advertising with a very annoying voice.

 

 

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