Viral Ad Park Bench

Translation: “Becherovka brings closer together.”

This was a viral campaign of the agency Mark BBDO for the traditional Czech liqueur Becherovka – a herbal bitters brewed in the West-Bohemian spa town of Karlovy Vary using a secret recipe, which allegedly is known only to two people.

Opinions about the taste of Becherovka differ even among Czech people. Some say that it is rather sweet, bringing not only people together but making Becherovka also the glue for a sticky affair.

 

Becherovka ads are actually better known through their TV commercials, illustrating the same slogan:

And for every viral video there is also a parody: “Becherovka brings you together.”

This seems to be a reinterpretation made in Slovakia.